Quicken.com
A sophisticated marketing technology platform that empowered the Quicken marketing team with data-driven optimization, automated feature promotion, complex layout publishing, and synchronized large-scale site updates.
The Challenge
The marketing team at Quicken needed to move faster and make smarter decisions on a high-traffic website serving millions of users. They were limited by manual processes for testing page variations, inconsistent ways to promote new software features, rigid content management that couldn't support complex promotional designs, and risky manual updates when coordinating with major product releases.
Every marketing push required significant engineering support, conversion data was hard to gather reliably, and the site couldn't keep up with the pace of product innovation without risking inconsistencies or downtime.
The Solution
We built and extended several interconnected systems that gave the marketing team direct control and powerful automation:
Multivariate Testing Infrastructure
Set up a robust multivariate testing framework across key pages. This allowed the marketing team to independently test different text, layouts, calls-to-action, and designs, with clear tracking of which variations converted the most users. The system provided reliable data to guide optimization efforts without constant developer involvement.
In-App Notification & Feature Marketing System
Extended the existing notification system and released a full-featured platform for marketing new Quicken software capabilities directly inside the application. Messages could be scheduled and released on a controlled cadence, enabling timely, targeted promotion of new features to the entire user base with minimal engineering overhead.
Advanced Publishing & Display Engine
Developed a new publishing display engine that let marketing team members (without deep technical skills) design highly structured, reliable, and complex presentation layouts. These layouts were fully extendable and could be released on a timed basis for promotions. This system powered 100% of the primary marketing pages on quicken.com, giving the team unprecedented speed and consistency in campaign execution.
Large-Scale Release Automation Scripts
Created comprehensive product release scripts capable of updating tens of thousands of pages simultaneously. These scripts were synchronized with regularly scheduled marketing pushes and product releases, ensuring the website stayed perfectly aligned with new software versions and promotional campaigns.