JobCorps.gov

The U.S. Department of Labor’s Job Corps program operates multiple campuses across the United States, each serving students with region-specific needs, resources, and opportunities. Marketing and content teams needed ways to deliver personalized, location-aware content on the primary website without fragmenting the experience or requiring heavy engineering involvement for every campaign.

Support staff managed communications with a large student and alumni base but were hampered by disconnected tools. High volumes of messages required better organization, and updating the CRM meant constant context switching between the chat platform and HubSpot.

Additionally, the program needed to process, filter, and route massive amounts of data from various sources in near real-time to keep third-party systems and the CRM synchronized, while giving agents visibility into ongoing data flows.

We delivered three integrated solutions that improved content relevance, support efficiency, and data operations at scale:

1. Multi-Campus Regional Targeting System

We extended the existing multi-campus sub-website system. This allowed marketing and content personnel to target specific regions of the U.S. with data and content specific to those areas directly on the primary JobCorps.gov website. The system made it easy to serve localized information—such as campus-specific programs, events, or resources—while maintaining a unified national presence.

2. Unified Chat Client with HubSpot CRM Integration

We built a custom chat client that consolidated communications, enabling staff to manage over 100,000 messages with the user base in a single, efficient interface. The client was deeply integrated with the organization’s HubSpot CRM. Support agents could view user history, update records, and log interactions directly from within the chat tool—eliminating the need to switch contexts, log into HubSpot separately, search for the user, and manually update information.

3. Real-Time Data Pipeline and Agent Dashboard

We designed and implemented a robust data pipeline capable of handling 1,000,000+ records. The pipeline filtered incoming data, routed it intelligently, and updated third-party systems as well as the HubSpot CRM in real time. An accompanying internal tool gave agents a live view of data in process, allowing them to monitor, intervene, and ensure accuracy without waiting for batch jobs or external reports.